tools and Tech

The technology involved in building an online course business can be daunting…  I get it, I have done the work, the research and the trial and error.  And I am sharing the results here with you!

Tools I recommend

Below are some tools that I use in my course building business and so I do recommend them to you only because I have used them, tested them and found them to be worthy. 

Active Campaign

Active Campaign does exactly what I need it to do.  Capture emails through funnels that I set up directly within the software.  They even have a visual funnel creator, which helps me a ton!  They also integrate with all the other tools that I use so it’s a no brainer for me.

Lead Pages

This software is so integral for your marketing funnel if you are unfamiliar with creating landing pages.  And, again it integrates with all my other tools so it is something I would highly recommend if you are just starting out, or if you don’t want to ever create a landing page from scratch!


I cannot say enough about my favorite course platform provider.  Thinkific has thought of everything!  It is so easy to use, you can get a course up and running in no time flat.  They also offer plenty of marketing tools and even a website if you don’t already have one.  BUT, unlike other course platforms, they REALLY concentrate on the functionality of building courses.  That is what they do best.


If you want to concentrate on Instagram and Pinterest, then Tailwind is the social media scheduling software that you need.  They are integrated tightly with Instagram so there won’t be any issues when posting to that platform.


I use Word Press, but not everyone is tech savvy like me.  I get it.  If you want a website builder that has all the bells and whistles already done for you, then I would definitely go with WIX.  They have EVERYTHING you could want in a website, all you have to do is upload photos, enter your copy text and you are good to go.


If you host a podcast or want to do cool things with audio, then Wavve is the tool for you.  It creates audio ads that you can place on Instagram, Facebook, Pinterest, your website, etc, etc, etc,!  Love this tool!


Oh my, I don’t know what to say here because this tool does EVERYTHING related to organization, project management, course outlining and storyboarding, on and on…and there is a free version.  Try it, you will love it.


This is a great affiliate management software for those of you that are building armies of affiliates.  It even integrates with Thinkific and Active Campaign – cool huh?


So, not really a technology but Fiverr is my go to marketplace for outsourcing all my design stuff.  You can get a logo made for REALLY cheap and it is FAST.  Can’t say enough about this marketplace.  You really can get anything done – they can even do course videos for you.

Fiverr Learn

Like a Udemy site, this has a multitude of “how to” videos for good prices.  I would recommend if you want to learn things like fundamentals of website building, facebook advertising, etc.  Good stuff.

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